Compare and Contrast the use for Public Relations Practitioners of modern communication tools and traditional communication tools.
The differences between modern communication and traditional communication tools is vast. In the latter days, people would use communication tools such as face to face connections and newspapers. Now-a-days it is all about social media and how much exposure you can gain on those social media outlets. It is no longer about reaching the public through just one/or a few mediums but now about how many mediums you can reach them through.