“Communication is Power.”


Discuss the sentence / thought: “Communication is Power.”

According to Manuel Castells, author of Communication Power, The mass media (including web-based media) has become the space where political and business power strategies are played out; power now lies in the hands of those who understand or control communication.

I agree with this fullheartedly. Communication is power. I don’t think people understand the amount of power that lies in the hands of those who control the communication. Advertising, in one form or another, will appear in any society where there is someone applicable to witness and receive its message. Through that encoding and decoding of the message, that advertising gains a power over the individual/s that even they might not even be aware of.

You can gain multiple aspects of power through communication, whether it be a rhetoric form of communication or just a good ole face to face conversation.

Plato defined rhetoric as, “the art of winning the soul by discourse.” With just this sentence alone one can see and feel how much power communication can hold.

Winning the soul. To me, this sounds a lot like what advertising attempts to do. Communication through advertising tries to win your thought process over. And they do just that. Even if you are not aware that it is happening, they gain a power over you.

Communication is power.


About sensationallysamantha

Hey y'all. My name is Samantha and I am a Georgia Southern Eagle, majoring in Public Relations. I am a very outgoing spirit and have a deep love and passion for dealing with people. I thrive off of conversing and listening in group settings or just one on one.

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