Discuss the relationship between PR Practitioners and the media.
To me, PR practitioners and the media coincide with each other. Each outlet needs the other outlet in order to work. About 70% of all public relations effort is devoted to marketing. Essentially, this is product promotion. Two major ways that products are promoted through public relations are first, straightforward media relations, and second, product placement. In order for the PR practitioner to get their product out there they need the media and the medias outlets. Without the media, PR practitioners would have no means to inform the consumers about their products or information.
As for the media, without PR practitioners, the media would have no way to use its sources to get to the consumers. PR practitioners are the medias outlet to release all its information to the public.
So to me, PR practitioners and the media need each other in order to communicate what they need to communicate to the public.
samanthaminyard 